Chai Ki Baat…Creation of a Resurgent Tea Industry in Assam

Chai Ki Baat !! Creation of a Resurgent Tea Industry in Assam

Analysis of the profit margin of listed tea growers indicates that tea estates in India (both private and public) are in deep financial distress. The number of tea estates operating in losses increased between 2015-16 and 2019-20 (with some firms’ losses being as high as 22% in 2019-20).

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Why work with us?

We support businesses with the required training and guidance helping them achieve the best quality in their teas.Factories are welcome to enroll in our programme where we provide detailed training and handholding on crop production in few easy steps:

1. Factories identify their personnel whom they would like to train. We recommend a mix of small growers, internal employees, agents, etc., this would allow a holistic reach

2. Identified personnel would be given classroom and on field training on plucking, spraying, pruning and other related activities

3. We continue to provide support over phone or through visits as and when required

4. We also provide support to businesses helping them connect to potential buyersWe also adopt different approaches, including a market-driven approach to work with the STGs to increase their farm productivity, income diversification and enhancement.